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Division of Information Technology


Advertising

As with other university promotional and informational communications, advertising should be considered the exception and not the rule. Communication that is deemed to be central to the mission of the university and/or associated unit should be subsidized accordingly.

Exceptions may be appropriate under these circumstances: the advertising is core to the purpose of the site (i.e., referrals to non-university services of particular interest to the constituent);

  1. a site that is determined to be core to the mission of the university and/or the expectations and needs of its constituents requires maintenance resources that exceed internal allocations;
  2. when used as references to commercial sites for the purpose of providing an Internet bibliography.
  3. acknowledgement of funding sources, proprietary technologies, site developer, and other naming of commercial ventures may be deemed appropriate by the creating unit and may be used in a manner that does not detract from the educational or administrative purpose of the site; such acknowledgement does not constitute and should not imply an endorsement by the university.

Additional advertising considerations include:

  1. a site supported by advertising may be better placed in the .com domain;
  2. revenue generated by advertising may be subject to unrelated business income tax (UBIT);
  3. advertisements or icons that are links to a commercial site may conflict with the interests of the university and involved unit, in that they take the viewer away from the university site, to which a return may be difficult.
  4. advertising that is considered in exception of the above policy must not conflict with the intent and primary messages of the page, nor should it reflect an undignified image of the university;

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