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Division of Information Technology
Advertising
As with other university promotional and informational communications,
advertising should be considered the exception and not the rule.
Communication that is deemed to be central to the mission of the
university and/or associated unit should be subsidized accordingly.
Exceptions may be appropriate under these circumstances:
the advertising is core to the purpose of the site (i.e., referrals
to non-university services of particular interest to the constituent);
- a site that is determined to be core to the mission
of the university and/or the expectations and needs of its constituents
requires maintenance resources that exceed internal allocations;
- when used as references to commercial sites for
the purpose of providing an Internet bibliography.
- acknowledgement of funding sources, proprietary
technologies, site developer, and other naming of commercial ventures
may be deemed appropriate by the creating unit and may be used
in a manner that does not detract from the educational or administrative
purpose of the site; such acknowledgement does not constitute
and should not imply an endorsement by the university.
Additional advertising considerations include:
- a site supported by advertising may be better placed
in the .com domain;
- revenue generated by advertising may be subject
to unrelated business income tax (UBIT);
- advertisements or icons that are links to a commercial
site may conflict with the interests of the university and involved
unit, in that they take the viewer away from the university site,
to which a return may be difficult.
- advertising that is considered in exception of
the above policy must not conflict with the intent and primary
messages of the page, nor should it reflect an undignified image
of the university;
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