Compelling Priority #2: Targeted Student Enrollment

Central State University will Strategies and structures for achieving this goal Responsible Unit(s) Timeline

2.1
Recruit and enroll college-ready students with a focus on Ohio residents, veterans and diverse populations

2.1.1 Enter partnerships to increase opportunities for students transferring from 2-year institutions to receive associate degrees from their home institutions

 


  1. Indianapolis Urban League partnership is designed to recruit students from its Project Ready program. Increased recruitment efforts with Indianapolis Schools.

 


2014-2020

2.1.2 Employ and follow best practices in the recruitment, admission, and financial aid processes
  1. CSU participates in the HBCU Transfer Program which is articulated with the California Community College System.
  2. Use demographic data, GPA, and test scores to determine academic profile and some components used as key student success metrics. SAEM is consistently collecting data from new students regarding their satisfaction of programs such as during open house and preview day.
  3. Established MOU with the African-Leadership Institute to facilitate recruitment opportunities and on the ground recruitment team in Nigeria.
  4. In collaboration with the Division of Institutional Advancement & Athletics, established merit-based scholarships for recruiting students from the Bahamas with the Bahamas Ministry of Education.
  5. Contracted with Royall & Company, a professional marketing firm, to aggressively initiate a Senior Application Campaign along with Sophomore/Junior prospective student activities.
      1. Garnered 1,500 new student applications for fall 2016 over a 3-4 week period of time.
      2. Since the week of April 11th, launched our Sophomore/Junior campaign and have nearly 4,000 new prospective students in the pool.
  6. In August 2016, Admissions ended the fall 2016 recruitment cycle with 7,025 applications. As of February 2017, Admissions applications are over 7,500 Admissions applications on record for fall 2017 enrollment.
2.1.3 Recruit more students in the Science, Technology, Engineering, Mathematics, and Agriculture (STEMA) disciplines
  1. Ag-STEM Camp is designed to recruit 10 incoming freshmen students with an interest in STEM to attend CSU. Students will participate in a 5 week camp and participate in programs throughout the year.
  2. Marauder Jump Start program is designed for 20 incoming freshmen students primarily who are interested in STEM. The students will take 8 credit hours of classes over a six week period, engage in cultural activities, and build a connection to the university.
  3. Two students have been awarded scholarships through the 1890 Scholars Program.
2.1.4 Ensure that Central State’s products, services, and academic programs are competitive in the marketplace
  1. Internal program review process requires programs to demonstrate the degree programs are current and consistent with best practices in their disciplines.
2.1.5 Use reliable student profile data at every stage of the admission and enrollment processes
  1. Use demographic data, GPA, and test scores to determine academic profile and some components used as key student success metrics. SAEM is consistently collecting data from new students regarding their satisfaction of programs such as during open house and preview day.
2.1.6 Increase online/distance learning programs
  1. The newly renovated Center for Instructional Technology and Innovation (CITI) in the Ward Complex features technology tables, teaching and learning labs; and state of the art systems for instructional use by faculty and students.
  2. Courses to complete a fully online pathway through general education requirements are in development

2.1.7 Actively implement articulation programs with community colleges
  1. CSU participates in the HBCU Transfer Program which is articulated with the California Community College System.

2.1.8 Establish fluid relationships with feeder high schools
  1. Franklin City School District has signed a College Credit Plus agreement proposed by CSU.  In addition, renewals are underway for CSU’s CC+ agreements with the Xenia Public Schools and the Springfield School District.
  2. In fall 2016 three additional high schools were added to College Credit Plus partnerships: Longfellow Academy, Mound Streets Academy, and Pointz High School.

2.1.9 Increase awareness and promote positive image of Central State through athletic department initiatives
  1. Central State has engaged in a variety of community outreach through CSU Athletic Community Relations efforts:
    1. Women’s Basketball Fundraising and Awareness efforts for ALS (Recognized by NCAA)
    2. Inaugural Greene County Appreciation Night (Basketball vs. Cedarville – Jan. 21)
    3. Honorary Men’s Basketball Coach Program
    4. Dayton Alumni Game (Men’s Basketball vs. Morehouse – Jan. 9 )
    5. Invitations to local youth groups throughout a 50 mile radius
    6. Partnerships with Dayton Fire and Police Department in recruiting efforts
  2. In addition to continuing its current events in the community, the Athletic Department will continue to build on community relation engagements during 2016-17 academic year. New Initiatives include:
    1. Military Awareness Day (Football vs. Tuskegee – Oct. 20)
    2. Community/Family Day (Football vs. Benedict – Sept. 17)
    3. Health Awareness Day (Football vs. Southwest Baptist–Nov. 5)
  3. The 2015-2016 season saw the launch of the Marauder Sports Streaming Network, allowing fans to watch all home athletic events online. Over 12,500 fans watched over the year, peaking at 885 viewers (Men’s Basketball vs. Morehouse – 3/1/16). The Sports Streaming Network partnered with Gem City Sports Network to reduce production costs while increasing potential sponsorship opportunities.
  4. The department’s athletic website reached a new high in views in a 30-day span with more than 81,000 visitors throughout the month of October. Launched in the Fall of 2014, the Marauder Athletics’ Facebook, Twitter and Instagram pages all experienced dramatic increases in traffic and followers. The main focus entering 2016-17 is the continued improvement of live and recorded video production.
  5. Completing the first year of full competition as a member of the Southern Intercollegiate Athletic Conference in 2015-16, Central State home athletic events experienced an increase in attendance. CSU football competed in front of an average crowd attendance of 15,000+, including 24,000+ at the 2015 Circle City Classic. Men’s and women’s basketball ranked No. 3 in the conference in overall attendance and experienced a 10% attendance increase from the 2014-15 season.
  6. University and the athletic department continues to put an emphasis on playing in intercollegiate contests that will establish the Central State University brand. The Marauder football team is scheduled to play in the Circle City Classic in Indianapolis, Indiana for the third straight season. CSU has also recently negotiated a return to the 2016 Chicago Football Classic. Both events will assist in funding future athletic initiatives as well as promote the University to recruit potential students in the Indianapolis and Chicago areas.