MKT 4451 Advertising
Programs | Courses
Course Description
This course covers the managerial uses of advertising, fundamentals of copy, media selection, agency/client relations, and measuring effectiveness. Current and emerging advertising issues in various media will be examined.
Course Learning Outcomes and Assessment
Learning Outcomes |
Assessment |
Role of advertising in the marketing process |
Pre/Post Evaluation, Discussion, Online exercise |
Advertising production and techniques |
Experiential Activities, Case study |
Social and ethical implications of advertising |
Role play, Experiential Activities, Writing Exercises |
Elements of print and electronic media |
Case study, Experiential Activities |
Advertising agency structure and function |
Mock Advertising Agency set-up, Discussion |
Advertising’s economic relationship to the media |
Experiential Activities, Quiz |
Advertising’s relationship to direct marketing |
Experiential Activities, Case Study |
Advertising and sales promotion |
Experiential Activities, Case Study, Writing Exercises |
Advertising regulation |
Discussion, Online exercise |
Future of advertising |
Role play, Experiential Activities, Discussion |
Career opportunities in advertising |
Role play, Experiential Activities, Discussion, Online exercise |
Click here for this Course Syllabus (last updated on May 22, 2007)
Click here for Course Assessment Findings (last updated on _________)
Click here for selected Student e-Portfolios (optional) (last updated on _________)
