BUS 2353 Principles of Marketing
Programs | Courses
Course Description
This course is the study of the process of buying and selling goods and services. Emphasis is placed on marketing strategies and consumer response to those strategies. Marketing strategies for buying and selling for both wholesale and retail markets are included.
Course Learning Outcomes and Assessment
Learning Outcomes |
Assessment |
1. Working knowledge and application of marketing terminology, concepts, activities, and strategies |
Exams, Quizzes, Pre/Posttest, Concept Maps, One-minute Papers |
2. Understanding of marketing functions within the organization and external environments and marketing contributions to organizational attainment of goals and objectives |
Exams, Video Quizzes, Experiential Activities |
3. Quantitative and qualitative analytical skills through application of marketing concepts, theories and tools to setting strategies & solving marketing problems |
Experiential Activities, Case Studies |
4. Skills in creative and critical thinking, written and oral communication, and ethical reasoning |
Experiential Activities, Case Studies, In Class & Online Discussion, Self-Reflection Reports |
5. Increased awareness with e-marketing |
Case Studies, Self-Reflection Reports, Online Discussion |
6. Increased ability in using technology in learning, research and problem solving |
Online Discussion, Internet Usage, Electronic Submission of Assignments, E-mail |
Click here for this Course Syllabus (last updated on May 22, 2007)
Click here for Course Assessment Findings (last updated on _________)
Click here for selected Student e-Portfolios (optional) (last updated on _________)
