Marketing Concentration


The Marketing Concentration at Central State is based on the premise that meeting the need of the market is the basis of business success.  Marketing connects business to its customers through the “4Ps” (product, price, promotion, and place).  Successful businesses have solid marketing plans and marketing analysis and research are incorporated into the curriculum.  Students are also involved in the Marketing Club and have access to internship possibilities at various businesses and industries.  A strong Marketing education from CSU will ensure that students in the Marketing concentration are competitive upon graduation.

 

DEGREE REQUIREMENTS

Students with a Marketing Concentration are required to fulfill all bridge course requirements including the following major requirements:

Business Requirements (56 Cr Hrs)
Grade "C" or above is required
Course
Hrs
Description
BUS 1100
3
Contemporary American Business
BUS 2200
3
Legal Environment of Business
ECO 2210
3
Principles of Microeconomics
ECO 2220
3
Principles of Macroeconomics
ACC 2210
3
Financial Accounting
ACC 2220
3
Managerial Accounting
BUS 2203
2
Professional Development
BUS 2260
3
Business Communications I
BUS 2261
3
Business Communications II
BUS 2343
3
Principles of Mangement
BUS 2353
3
Principles of Marketing
BUS 2801
3
Business Calculus I
BUS 2802
3
Business Calculus II
BUS 2901
3
Business Statistics I
BUS 2902
3
Business Statistics II
BUS 3370
3
International Business Introduction
BUS 3331
3
Principles of Finance
BUS 4785
3
Operations Management
BUS 4795
3
Strategic Management
Concentration Requirements
Grade "C" or above is required
Course
Hrs
Description
MKT 4451
3
Advertising
MKT 4455
3
Marketing Research
MKT 4465
3
Marketing Management (Capstone)
MARKETING Elective (Choose 6 Cr Hrs)
MKT 3390
3
Retail Merchandising
MKT 3395
3
Sales Management
MKT 3396
3
Consumer Behavior
HMP 4402
3
Hospitality Marketing
MKT 4467
3
International Marketing
MKT 3353
3
Entrepreneurial Marketing