Marketing Option


The Marketing Option at Central State is based on the premise that meeting the need of the market is the basis of business success. Marketing connects business to its customers through the “4Ps” (product, price, promotion, and place). Successful businesses have solid marketing plans and marketing analysis and research are incorporated into the curriculum. Students are also involved in the Marketing Club and have access to internship possibilities at various businesses and industries. A strong Marketing education from CSU will ensure Marketing majors a demand for their skill set upon graduation.

DEGREE REQUIREMENTS
All university requirements (general education), all business requirements (business core courses), Marketing Option requirements and 14 credit hours approved electives.

Business Requirements (55 credit hours)
ACC 2201            Financial Accounting
ACC 2240            Managerial Accounting
BUS 1100            Contemporary American Business
BUS 1500            Computer Applications for Business
BUS 2200            Legal Environment of Business
BUS 2203            Professional Development
BUS 2260            Business Communications
BUS 2343            Principles of Management
BUS 2353            Principles of Marketing
BUS 2900            Business Calculus
BUS 2901            Business Statistics I
BUS 2902            Business Statistics II
BUS 3331            Principles of Finance
BUS 3370            International Business
BUS 4785            Operations Management
BUS 4795            Strategic Management and Policy (Capstone Course)
ECO 2210            Principles of Microeconomics
ECO 2220            Principles of Macroeconomics

Marketing Option Requirements (15 credit hours)
MKT 3390            Retail Merchandizing
MKT 3396            Consumer Behavior
MKT 4451            Advertising
MKT 4455            Marketing Research
Marketing Electives (Choose 3 credit hours)
MKT 4465            Marketing Management
MKT 4467            International Marketing
MKT 4478            Seminar in Marketing
MKT 4497            Independent Study in Marketing